A common ‘aircraft refueling’ social media approach would include an uninteresting image of a lineman topping off the fuel tanks. Adding little to the story – and any meaning for the reader – the copy would focus on a great staff and competitive fuel prices. An easy post and done.

My approach with Home Base captures many customer flight and aircraft interests, shaping them into an upbeat, informative message. I close the posting – and message – with conversational copy that addresses the photograph in a cheery way. This adds to the reader experience and feeds the effort in keeping this ‘home base’ top-of-mind.