About
It’s not WHAT’S there that tells the story,
but what’s NOT there,
that tells what IS there.
WhatsNotIs is my career developed approach to crafting authentically rich, audience empowering business content and communications. Combined with message strategy and distinct, in-the-moment visuals, my business communications standout from everyday activity descriptions and straight informational updates. This brings the reader in close, fueling long term participation, meaningful engagement, and business distinction.
Because, there are better business stories worth telling.
Brett Bonnville
Architect of Untold Stories
Ultra-tiny
Portfolio
WhatsNotIs! Content Vision & Business Commnications
sequence
– message visual
– connective message
Action Statement
This empty aircraft tie-down – an Ace Pilot Training student pilot’s ’mic drop’ – resolutely signaling how they are out earning their… Pilot-in-Command credentials!! // N I C E !
What’s more impressive? We have 14 aircraft available for ‘mic drops’ on YOUR schedule. Let’s get that flight dream => off-the-ground. [nuff said]
[Business web link and reinforcing copy included in post comment]
Essential business and customer decision component vs everyday yada yada.
Ace Pilot Training, Inc. | Social Media
Learning to Say ‘No’
Saying ‘YES’ to flight training also means learning when to say ‘NO,’ and taking other actions. // Weather and flight conditions can change. We’ll teach you when, how, and what to consider for your safety, and others.
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This is… Ace Pilot Training.
School instructional character vs common photo description.
Ace Pilot Training, Inc. | Social Media
Choice Motivation
Choice… it’s more than something you have – it’s something you DO! Choice, is an ACTION. // To those choosing NGFS for their training, instructing, rentals, and aviation dreams, we value who you are as individuals, and appreciate your thoughtful choice.
Audience motivation and customer gratitude. [when did you last share a Thank you?]
New Garden Flight Connection | Social Media
Front of the Class
Student pilots are required to sit… in the FRONT of the class AND, NEXT to the instructor. 😳 // That assigned, left seat, is also YOUR future seat as Pilot in Command.
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IMAGINE => YOU at the controls, maneuvering a winged vehicle across the sky… … … bet that front-of-the-class / instructor thing didn’t bother you a bit.
Yeah, you’ve got this!
Relatable – plus entertaining – classroom reference and audience encouragement.
Ace Pilot Training, Inc. | Social Media
Renewed Purpose
The textured influence of an esteemed meeting location… like a jolt of renewed group energy, engagement, and outcome. // Imagine.
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Tour us! Discover YOUR new go-to meeting, conference and retreat destination. Be… INN•spired.
Meeting destination awareness and booking motivation.
Rutgers University | Rutgers University Inn and Conference Center | Social Media
Home Base
Flying school, aircraft rentals, sales, hangars, maintenance, a SUPER FRIENDLY crew… just our way of fueling YOUR passion of flight. Oh, and of course, fuel! 🙂
A wide view of practical decision – and purchase – points vs typical photo description.
Princeton Airport | Social Media
I have over 20+ years of revealing business communication examples, across a number of industries.
Seriously interested in seeing more? Simply Email me.
Curious as to ‘what IS there’ within your communication opportunities? Let’s talk!
- Project availability: Short term | Temporary | Part-time
- Location: Hybrid | Remote | Contract
- Authentic content for: Web | Social | Print
- Channel management & communications support
- Visual media: Photography | Multimedia
- Preferred industries: High energy, passionate, niche audience markets and businesses
