It’s not WHAT’S there that tells the story,
but what’s NOT there,
that tells what IS there.
WhatsNotIs is my career developed approach to crafting authentically rich, audience empowering business content and communications. Combined with message strategy and distinct, in-the-moment visuals, my business communications standout from everyday activity descriptions and informational updates. This brings the reader in close, fueling long term participation, meaningful engagement, and business distinction.
Because there are, untold business stories worth telling.
Right Brain Visual Literacy

Brett Bonnville
Ultra-tiny
Portfolio
of Untold Business Strories
Solutions Delivered & Effect:
~ Task delegation and responsibility // Effect: Reassigned reoccuring task from management’s desk
~ Communication consistency // Effect: No gaps in communications, connection, and visibility
~ Audience engagement // Effect: Long-term relationships and motivation, online and in-person
~ Resonating and relevant messaging // Effect: Competitive distinction and audience value
“Hey Brett!
Your posts are terrific! What an artist you are, in conveying a message with pictures and text! Thanks so much for what you’re doing in giving us that online presence and exposure so important to our growth! We’ve just passed our 12th anniversary and I think what you’ve done has been a major part of our success! I’m grateful for your art and for your friendship! Thanks!!”
Court Dunn, Owner | New Garden Flight Connection | October 2021
I called on, and began working with Court in 2014 to provide consistency to his school’s social media page. [Facebook] I worked with Court through 2024 when the airport where his business was based – New Garden Airport, N57 – purchased his school for their own in-house flight training. The airport took control of the school’s messaging, incorporating it into their existing staff and social media efforts.
The above work lightly touches on a 10 year span delivering weekly untold stories within the general aviation and venue/hospitality industries.
Not presented, are projects over an earlier 10 year span having the same level of written and visual composition within the residential construction and design industries. Monthly and annual print publications. [Pre-internet]
Moved by what untold stories may be possible within your business, organization or department? Let’s chat! Email me today.
Imagine your Audience’s Attention to Untold Stories.
[Let’s talk!]