The reality is that business social media is a promotional tool. But deep down, it is way more than that. It’s a platform to tell your story, inspire, encourage and engage online followers – who are potential in-person customers, and to make your business feel more human.

Choice Motivation brings to the front that audiences, and individuals do have a choice. They can choose to come to your business, follow some other social page, or choose another location for a number of reasons. [Often even if it’s at a greater distance.] The point is that their choice is an action. The individuals in the photograph don’t have to be doing what they’re doing. They’re taking action because they simply care. And having audiences, customers and a staff that chooses action, is something every business should find grateful.