In a typical social media post, this photograph would have been about how the student is ready for a great day of learning at the best flight school in the area. Or even more likely, this image would have been deleted for a lack of promotional context.

But in reality, this photograph contains a great story for both the reader, and the business. Looking for elements beyond a visual description of the image, Learning to Say ‘No’ highlights a potential life impacting lesson. For the school’s social media audience, it communicates a significant learning moment. Checking another box for why this school should be considered an enrollment choice. For the business, it elevates an element of trust and stature. Reflecting value on the depth of training provided, and as a worthy educational investment.

A meaningful example in revealing an untold story.