Ultra-tiny Portfolio | Untold Business Stories

Untold Story: Renewed Purpose

Delivery: Social Media | Client: Rutgers University Inn & Conference Center

Image & Message Composition: Brett Bonnville

Observation

Venues are often called upon to facilitate participant energy and excitement. It’s what organizers hope for in generating enhanced purpose and meaning at scheduled events. And it’s what hosts aim to provide for generating future bookings.

In Renewed Purpose, the message looks to the deeply engrained elements of a stately mansion located on a university campus to fuel mindful engagement and inspired outcomes. An inviting alternative to drywalled and commercial carpeted venues off highway exits.

In the copy, readers were encouraged to ‘Imagine’ the impact of university credentials and timeless esthetics – featured in the photograph – on event participation. Organizers were invited to sample the influence in a uniquely branded INN·spiration Tour.

The textured influence of an esteemed meeting location… like a jolt of renewed group energy, engagement, and outcome. // Imagine.
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Tour us! Discover YOUR new go-to meeting, conference and retreat destination. Be… INN•spired.

The Take Away:

Influential destination awareness and booking motivation.

Brett Bonnville | Architect of Untold Stories | Contact